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Bearable served cold.

Turkey’s hate-it-or-love-it national drink, rakı, is going global.

Global alcohol giant Diageo, which owns Turkey’s Mey İçki, is preparing to globally distribute its local alcoholic drink rakı brand Yeni Rakı in January 2012.

Diageo’s European President Andrew Morgan said with Yeni Rakı they will compete in a brand new arena. The aniseed-based rakı is a new segment for Diageo. They plan to launch Yeni Rakı in Germany followed by the U.S., Russia and Turkey’s neighboring countries, reported Hürriyet.

I don’t see this catching on in the U.S.

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Written by M. James

December 10, 2011 at 3:29 am

Posted in Culture, News, Turkey

Tagged with , , , ,

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